Seiro Town
If you are looking for something that is typical of Niigata and would be loved by everyone, please visit 'Shibauma Honpo'. The featured product fluffy and moist Castella is made with local fresh eggs. It melts in your mouth and is very popular. In addition to the honey taste, there are various flavors such as the Echigohime(Strawberry) and Le Lecce(Pear) from Niigata Prefecture. Moreover, there are seasonal flavor too such as Edamame, Japanese chestnuts and Sasadango(Yomogi (tansy) rice cake with sweet bean paste). It is also fun to look for your favorite one. It also sells Baked doughnuts, Baumkuchen and Pudding. Many items are good for souvenirs because those can be stored at room temperature. There are many products sold one by one, so it is perfect as a snack during your trip also. 
